“Fool me once, shame on you. Fool me twice, shame on me.”
I’m certain that most of us can relate to that adage of long ago, but for me it rings true even more in the context of Google and their litany of algorithm changes. Panda, Penguin, blah, blah, blah! Here in Waukesha, WI Google sure seems to be having a lot of negative impact on a lot of legitimate businesses. I’m positive these businesses have never implemented any negative SEO or backlinks because they have no clue what SEO even means.
The Alleged Purpose
Granted, Google is trying to clean up search results under the guise of providing a better “user experience”, but from what I can see over the course of the past year a lot of damage is being reaped upon legitimate Waukesha business websites while the crappy one’s still linger in top search results with their SPAM content and Adsense ads everywhere.
Meanwhile here in Waukesha
One good example is the multiple ranking fluctuations that this site has had. I can usually tell when an important algorithm has been launched because my site will drop off of the map for a few days. It’s no big deal to me because I know that I have never implemented any negative SEO tactics for this site. I mean hey! I live in Waukesha and the business is in Waukesha County – not a real big or competitive niche to compete with here in Wisconsin. I will admit that I used to be a frequent commentator and I used this URL as my profile, but that is who I am, right? Maybe that’s what Google doesn’t like, but it is what it is and I still make my way around to a comment or two now and then and I still use my profile info here at Liberty Web Marketing.
What Really Matters
It seems that one thing has remained constant in the SEO arena, even here in Waukesha. That element is content. Original, un-spun content that has not been published anywhere else. Of course the content should be relevant to whatever your business is about.
Another thing that is important is having quality citations from trusted directories that provide your business profile information. These directory listings help Google and other search engines decipher and categorize your Waukesha area business.