Today Google launched their latest local search platform for business, strategically coined “Google My Business.”
Utilizing this new platform so your business can #befound, so customers can #getintouch, and so that you can #startconversation to engage with valuable customers, Google has harnessed the three corners of the internet and placed them at your fingertips to help leverage your relationships with valued customers.
Google My Business is a suite of tools, resources and analytic data designed to help businesses create, manage, and share their business information and specialties on search, maps, and Google+. From this day forward, business owners and marketing agencies can manage these three business profile resources in one single location, rather than three different platforms that often times had a hard time syncing data with one another.
Focusing solely on the customer, Google’s premise in combining platforms is to, “bring together all the ways Google can help your business shine in one place.” The new suite allows managers to:
- Update business information across search, maps and Google+
- Share events, updates, and important updates from your businesses Google+ page
- Respond to, and stay on top of business reviews
- Add business related photos, and even a virtual tour of the inside of your business
- Utilize business “insights” to understand visitor behavior and interactions
Bravo Google! Nothing is more important than the customer.