In a post today at the Webmaster Central Blog, Google’s Keita Oda and Pierre Far announced that Google search results will now warn mobile users if a website is incompatible with the users iOS or Android device. In other words, if a website uses flash or deprecated technologies, or is otherwise old and outdated and incompatible with modern devices, search results will display a warning that the website in incompatible with your smart phone. The jist of of their blog post stated:
Starting today, we will indicate to searchers when our algorithms detect pages that may not work on their devices. For example, Adobe Flash is not supported on iOS devices or on Android versions 4.1 and higher, and a page whose contents are mostly Flash may be noted like this:
The post did not indicate whether old or flash-based websites will loose any rankings. It may be reasonable to infer that if your website is identified by Google algorithms as incompatible with iOS and Android devices, there will be greater preference to modern, responsive websites. They use web speed as a ranking factor, so I have no doubt that modern design and compatibility fall into at least one of their ranking factors.
Is your website old or flash-based?
If your personal or business website is outdated or flash-based, it might be the time for you to update it to a modern, responsive design. Besides, old, unsupported websites are vulnerable to website hackers.
At Liberty Web Marketing we are proud to offer responsive website development, and we’ve been providing this service for several years. We believe in staying on top of modern technology with the most preferred methods of web development and search ranking ideals. Fast, compatible design is our hallmark in the world of affordable website design.