Today I’m going to begin a 2-part series that offers some tips on how to put your Waukesha business on the map. Yes, I mean this in a literal sense – utilizing free resources, of course.
The purpose for this first article is to educate local business owners, and to shed light on current internet usage by U.S. adults. More importantly, I will provide the most recent data that shows the percentage of users that access your business’s website with their phone or tablet. Of course, in order to do this your business must have a mobile compatible and “responsive” website that renders to all device sizes.
Current data shows that there are 2.92 billion people that use the internet worldwide, with 194.7 million users in the United States. Did you ever wonder how many people search for your business or service on the internet?
Just last month the folks over at mobiforge.com published an analysis based on traffic statistics to thousands of mobile websites serving customers in many countries from each part of the world. As the illustration to the right shows, over 97% of traffic to mobile-type websites comes from smart phones and tablets.
Recently Pew Research released findings which show that 74% of adult smartphone owners use their phone to get directions or other information based on their current location, with 12% reporting that they use a geo-social service to “check in” to locations or share their location with friends.
In an article published over three years ago at the Google Mobile Ads Blog, studies showed staggering numbers of users visited website with their smartphone or tablet: 95% of smartphone users have looked for local information. 88% of these users take action within a day, indicating these are immediate information needs. 77% have contacted a business, with 61% calling and 59% visiting the local business.
At this point it’s important to ask local business owners three critical questions:
- Is your website mobile compatible?
- Is your Waukesha business on maps like Google, Yahoo and Bing?
- Have you “claimed” your local business profile(s), and do you actively manage them?
If you own a Waukesha business and you’re unable to affirmatively answer YES to any one of these questions, your business is missing out and is in jeopardy of losing a huge number of customers and sales!
Call or contact Liberty Web Marketing today and we will get your Waukesha business on the map where it belongs!