For as long as SEO has been in existence, there never seems to be an end to all sorts of myths about this subtle art. The validity of these myths aren’t helped by the so-called ‘experts’ who are spreading them.
The following is a list of some of the biggest SEO myths:
- You should repeat your keywords 100 times on each page
- SEO doesn’t require patience
- You can’t optimize perfectly for every site
- There are 10,000 search engines out there
- Page Rank is useless
- Search engines don’t have time to ban you for bad SEO
- You should submit your site to every search engine going
- You don’t need content to get ranked high
- Meta tags are very important
- All you need is more links
- New sites can’t get listed in search engines
- You should have multiple domain names
- The list goes on…
If you find a company that tells you any of these things, you should literally run away as fast as you can and don’t pay attention to them. The only techniques you should be using are ones that are proven to increase your website’s ranking.
Unfortunately there are a lot of unethical and very unprofessional practices in the SEO industry, and it is essential that you make sure you have enough facts on your side to compare the services that are being offered. To have an effective SEO campaign, you can’t fall victim to the kind of promises that are always diminished in the small print. Don’t throw away your money: invest it properly in good marketing, advertising, and website content.
When inexperienced and unprofessional optimizers scam uneducated business owners and customers, it gives everyone who works in the field a bad name. If anyone tells you that it’s alright to stuff keywords in website content, or that page rank is useless – well, they’re simply wrong and trying to sell you a falsity.
If you’re trying to attain visitors to your website, then you need to target the right audience and rank well in the search engines for that audience. That is where SEO comes in. Implementing the right SEO is important because of the amount of competition that spans the internet. When you’re competing in a worldwide market, you need to stand above competitors.