Scott A Ludtke

My name is Scott A Ludtke, owner of Liberty Web Marketing. I am a professional web designer, SEO strategist, and expert internet search consultant. I help businesses enhance their placement in local search, and I help clients with reputation management to remove negative search results. I have been studying internet search methods and statistics since 2007 and currently implement proven techniques to help clients achieve online success! Want to learn more about Scott A Ludtke? Visit his other profile to learn more about his expertise and how he can help your search results. Please feel free to read some of my musings below.

Hackers! Just hearing that word makes any WordPress website developer or site administrator cringe. If you’re wondering how to block hackers from your WordPress site with an effective method, you’ve come to the right place.

Lets face it. WordPress is a very popular website platform, and like anything that gains Internet-related notoriety, it ultimately becomes a target to hackers. I just don’t get why these individuals invest so much time trying to infiltrate and destroy other people’s property? I only know that I sleep better knowing that my website is protected from their antics!

Discovering WordPress Hackers

Before I get into the technique of blocking hackers, I thought I would briefly explain how I discovered that my website was under attack.

It all started when I saw a lot of traffic to my website. I logged in to my Google Analytics account and took a look at the source and frequency of visitor traffic to my website. Operating as a US based business, I have little need for visitors from anywhere but the United States. I had visitors from Brazil, Russia, United Kingdom, and China, just to name a few.

Global WordPress Hacker Location Sources

These foreign visitors were spending a great deal of time on my site and I wasn’t quite sure what they were up to. I needed to find out just what they were up to.

One Technique of Blocking WordPress Hackers

After experimenting with several security plugins and monitoring what visitors were up to, I realized that a large majority of traffic was going to the default WordPress login URL. Hmmm, trying to log in were they? By the way, good luck with that!  I never use the default “admin” username, I changed the user “nicename” in phpMyAdmin, and the password is very, very strong! Anyhow, I fixed that potential issue by changing my login URL to a custom one. But that didn’t stop them from trying to hack the login or otherwise mess with my website.

Blocking Hackers by IP Address

What I was really after was a means to block the relentless hackers from other parts of the world from being able to visit my website altogether! After many trials and errors I finally settled for the “All-In-One Security” plugin, and began monitoring 404 Not Found errors. In relevant part the plugin shows me the source of the 404 error and the visitor’s IP address.

Blocking hackers from your WordPress site

I take the IP address and run it through IP Geek to see where it is from. Once I determine that the visitor is NOT wanted, I simply use the plugin to “blacklist” the IP.

This should be enough of a deterrant to keep them away for a while – until they attain a new IP, that is.

I’ve blocked literally hundreds of IP’s from all over the globe.

Hey hackers! Get a clue – you’re not welcome here!!

Feel free to ask questions or details, or to give your two cents worth in the comments below


2015-3 Google+ Local for Businesses and Organizations in Waukesha and Milwaukee WIA while back, last October as a matter of fact, I wrote a post that explained some of the basic details on how to put your Waukesha business on the map. That post primarily focused on search statistics and the continuing trend towards increased mobile usage by people who surf the web. These numbers are very important when it comes to the success or failure of your business’s online presence.

It dawned on me that these statistics and the principles surrounding maps and Geo relevance are relative – meaning that this information doesn’t just pertain to Waukesha businesses. These principles apply to businesses in Milwaukee, Chicago, and across the globe. Don’t let the title of this post lead you into thinking that if your business is located anywhere but Waukesha that this information does not apply to you. It applies to practically every business on the planet!

I admit that I originally planned to follow up with this second post much sooner, but ironically our local search services has me pretty busy helping several local and other businesses to achieve online success. Obviously, blogging about local search tips for businesses falls second to client needs, so four months later I’m finally getting back to this very important tutorial of sorts. Before I move ahead too quickly I want to briefly elaborate on exactly what local search is.


What is Local Search?

To put it in simple words:

“Local Search is the use of specialized Internet search engines that allow users to submit geographically targeted searches against a structured database of local business listings.” ~Source: Wikipedia

The operative term in this definition is “local business listings.” I say this because business directories are the primary sources that search engines harvest business information from to grade and display in their respective local search results.

As the example search illustration (below) shows, when you use your smartphone, tablet, or PC to search Google to find a business or restaurant, or to get directions to some place or event, “local search” algorithms target your geographical location and serve up local business results based on your current location.

Local Search Result for Dining in Waukesha

“Click” image for search results near your location

The Importance of Business “NAP” Data

Business information in local business listings is comprised of three primary elements, otherwise referred to as “NAP” Data. The NAP acronym stands for: Name, Address, Phone Number.

Although there are literally hundreds and thousands of business listing directories, only a few “select business directories” are used by search engines to gather local business information. These select directories have demonstrated credibility, authenticity, and trust. Some of the obvious ones are Google, Bing, and Yahoo. Other trusted directories include Acxiom, Localeze, and Infogroup, to name a few.

As you may have gathered so far, it is very important to have your business listed in the “select” business directories if you want your business to show up in the top local search results. However, there’s a bit more to listing your business in these directories than simply submitting business information to them.

Generally there are two ways to submit your business information to the large NAP aggregators.

  1. By subscribing to a third party vendor (Usually very expensive), or
  2. Having it done by a Local Search service provider, such as Liberty Web Marketing.

Having your business rank in the top pack of local search results can mean the difference between your business being a success or failure.

Consistency is Key!

Having impeccable consistency in NAP data across directory aggregators is the key to success in local search. Achieving this is a lot easier said than done, however. Getting your business in the top seven pack takes considerable work that is better left to experts that know what they are doing.


Can I Submit My own Business NAP Data to Directories?

Of course the answer to this question is yes. Many small business owners want to save a few bucks and they attempt to do this on their own.  Unfortunately many mistakes are made, and it takes weeks, months, and even as long as one year to correct mistakes.

It’s important to understand that getting everything “perfectly correct” the first time you submit your business NAP Data to aggregators is critical! One simple mistake like using “street” in one directory, and “st” in another, can mean the difference in ranking in the seven pack or not.

Before submitting your business NAP data to directories,  it is very important to research your business information across various NAP aggregators to make certain that you use the correct NAP information from the onset. Abbreviations, proper categorization, and location are a few key things to stratgize. It’s also important to make certain that your business pin marker is located correctly across all major map providers.


Getting your business listed in quality, select business directories with consistent NAP data will substantially put your business at an advantage in local search.

In our next segment on local search I will go through some of the ways you check check your business’ NAP data for consistency, and also whether there are any duplicate listings hampering your local search presence.

If you’re interested in improving the local search presence of your business in Waukesha, trust the experts at Liberty Web Marketing! Call 262-993-1562 for a free consultation.



Today I’m going to begin a 2-part series that offers some tips on how to put your Waukesha business on the map. Yes, I mean this in a literal sense – utilizing free resources, of course.

The purpose for this first article is to educate local business owners, and to shed light on current internet usage by U.S. adults. More importantly, I will provide the most recent data that shows the percentage of users that access your business’s website with their phone or tablet.  Of course, in order to do this your business must have a mobile compatible and “responsive” website that renders to all device sizes.

Current data shows that there are 2.92 billion people that use the internet worldwide, with 194.7 million users in the United States. Did you ever wonder how many people search for your business or service on the internet?

2014 Website mobile visitor statisticsJust last month the folks over at published an analysis based on traffic statistics to thousands of mobile websites serving customers in many countries from each part of the world. As the illustration to the right shows, over 97% of traffic to mobile-type websites comes from smart phones and tablets.

Recently Pew Research released findings which show that 74% of adult smartphone owners use their phone to get directions or other information based on their current location, with 12% reporting that they use a geo-social service to “check in” to locations or share their location with friends.

In an article published over three years ago at the Google Mobile Ads Blog, studies showed staggering numbers of users visited website with their smartphone or tablet: 95% of smartphone users have looked for local information. 88% of these users take action within a day, indicating these are immediate information needs. 77% have contacted a business, with 61% calling and 59% visiting the local business.

At this point it’s important to ask local business owners three critical questions:

  1. Is your website mobile compatible?
  2. Is your Waukesha business on maps like Google, Yahoo and Bing?
  3. Have you “claimed” your local business profile(s), and do you actively manage them?


If you own a Waukesha business and you’re unable to affirmatively answer YES to any one of these questions, your business is missing out and is in jeopardy of losing a huge number of customers and sales!

Call or contact Liberty Web Marketing today and we will get your Waukesha business on the map where it belongs!

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