Scott A Ludtke

My name is Scott A Ludtke, owner of Liberty Web Marketing. I am a professional web designer, SEO strategist, and expert internet search consultant. I help businesses enhance their placement in local search, and I help clients with reputation management to remove negative search results. I have been studying internet search methods and statistics since 2007 and currently implement proven techniques to help clients achieve online success! Want to learn more about Scott A Ludtke? Visit his other profile to learn more about his expertise and how he can help your search results. Please feel free to read some of my musings below.

Google New three-pack for Local Search

The Future of Local Search

Over the years Google has swiftly changed the search results landscape. These changes have affected both organic and local search results for area businesses. Today Google implemented a major change by limiting the number of local search results from seven to three. Whether this is for preserving more first page real estate for advertising is unknown, but my first guess is that we can expect to see more ads.

I have to admit that at first I was experiencing some panic. Ranking a business in the top spots in local search is a huge undertaking  – more so than what it was to rank in the top seven-pack, or ten-pack… Then I noticed a menu icon in the lower-left corner of the 3-pack results container.


The Pros of Google’s Local Search 3-Pack

When I clicked on the menu I suddenly realized the obvious advantage to the new three-pack!

Not ten, but 20 local businesses were displayed in the left menu (scroll) column, with an area map on the right displaying all the markers. All the schema and star ratings are intact, and the business phone number and reviews are displayed when you select a business from the mega menu.

It appears that Google’s efforts may be to help local businesses share in the competition as organic search results are taken over by the larger websites.



Local Businesses Need Mobile-Friendly Websites or Face Google Penalty!

Mobile Friendly Web Development


On April 21st, 2015 Google is rolling out an algorithm that will penalize websites that are not mobile friendly. Essentially, if your business website is not responsive, or doesn’t otherwise have a mobile friendly version, your website is going to lose page rank position in mobile search results.

If you’re saying to yourself, “who cares about mobile search,” it’s probably a good time for you to invest five to ten minutes of your busy day to read what follows. The plain truth is that the success of your business is in imminent danger of losing valuable customers.

You won’t want to pass this information up, so grab yourself a cup of coffee or tea and read this very critical truth about why mobile search matters to you and everyone. Remember, mobile search is going to drastically change on April 21, 2015.


A little Google History

  • In April of 2005 Google Maps came to mobile phones, offering driving directions and local information to mobile devices.
  • In June of 2005 Google released Mobile Web Search for viewing search results on mobile phones.
  • In July of 2008 Google released their first downloadable iPhone app. The App debuted with the launch of the Apple 3G iPhone and enabled users to experience faster mobile searching on iPhones.


What Exactly Does Mobile-Friendly Mean?

I’m certain that practically everyone has had the unfortunate experience of viewing a web page on their smart phone or tablet that was not compatible with their device. The text and graphics were tiny, forcing you to use your fingers to “zoom in” on the website content and drag it left and right. It’s annoying, right?

The term “mobile” or “responsive” means that when a website is viewed in a smartphone or tablet, the layout of the website adapts to the browser’s viewport size, making it easy to view and read the website content. Essentially the website resizes horizontally, and text and graphics adapt to a comfortable viewing size. Users merely have to scroll up or down to view the website content.

The first implementation of an adaptive viewport website width was demonstrated by Cameron Adams in 2004. In early 2009 CSS3 media queries were almost ready for full implementation across all devices. A media query allows web developers to target not only certain device classes, but to actually inspect the physical characteristics of the device rendering the website. By 2011 “responsive web design” was capable of being implemented by web developers around the world.

In December 2012, Pete Cashmore at Mashable penned a very insightful article stressing the necessity of implementing mobile friendly design, and dubbing 2013 the year of responsive web design. Forbes has also shared great articles on the necessity of prioritizing mobile friendly design into your website.


How to Survive Google’s Mobile-Friendly Website Algorithm

You need to have a mobile responsive website to survive this algorithm.

Liberty Web Marketing offers responsive design solutions that comply with Google’s requirements. Our responsive web development offers businesses an effective solution for visitors on all device types.


Mobile website vs Responsive – What’s the Difference?

A mobile version of your website is a “mini-me” version of your main website that utilizes a different domain than the main website. In other words there are two versions of a website on two different domains.

A responsive website is a single website that adapts to the size of the device being used to view it by utilizing a single domain.

In the above-referenced article at Forbes, Contributor Susan Gunelius interviewed Jody Resnick, President of Trighton Interactive. Resnick made it very clear that having a mobile version of your website is not enough anymore. Resnick explained:

“With a responsive website, businesses can be in front of consumers at every step of their online journey. People, who search for a business’ site, begin reading content and viewing videos from their desktop computers at work, and then look for the same business on their smartphones during lunch are able to continue their research into products and services uninterrupted.

“In contrast, if the business has a traditional website and a mobile site, someone investigating products and services online can become frustrated by the lack of complete content on the mobile site or the inability to navigate through the full site on her smartphone. She might give up the search altogether,” Resnick warned.

“Responsive websites provide continuity between different viewing contexts, remaining completely agnostic to the type of device used and the size of the screen it has. What this means is that the same website will present an optimized layout regardless of which device it finds itself being loaded in.”


Responsive Design is Best for Organic Ranking

Responsive websites are easier for consumers to find than traditional or mobile sites because they come up higher in search engines’ rankings. In fact, Google recommends responsive web design because having a single URL for desktop and mobile sites makes it easier for Google [and other search engines] to discover content, and for Google’s algorithms to assign indexing properties to content.

For the past four years Liberty Web Marketing has been successfully designing and promoting their responsive design and Local Search optimization services in an effort to help Waukesha and other area businesses rank well in local search results. We’re honored to say that we’ve helped many businesses achieve a successful online presence that generates leads and new customers.

Ironically, local search ranking was successful for our clients, even if the business website was not mobile friendly. Although we stress to clients the importance of having a mobile responsive website, some businesses either lack the necessary budget to adapt to responsive design, or they fail to see the necessity of investing in a mobile-friendly web presence.

The “free pass” of ranking well in local search with websites that are not mobile-friendly will soon come to an end, and business owners really need to understand the impact this will have on their business.

Over the past few years there has been a significant evolution in the way that people surf the internet. The mobile device (Smartphone and Tablet) is now the dominant form of telecommunications technology. Both smartphone and tablet dissemination has been the trend towards true, seamless digital experience across desktop, mobile and tablet devices.

In 2012, the global Internet usage from mobile devices was 12x the amount of data that was used for the entire internet in the year 2000 (1. Cisco Visual Network Index)

Perhaps you’ve passed on making this necessary upgrade and have survived so far.

This is all about to change, and fast!

We can help! Call 262-993-1562 or contact us online.


Hackers! Just hearing that word makes any WordPress website developer or site administrator cringe. If you’re wondering how to block hackers from your WordPress site with an effective method, you’ve come to the right place.

Lets face it. WordPress is a very popular website platform, and like anything that gains Internet-related notoriety, it ultimately becomes a target to hackers. I just don’t get why these individuals invest so much time trying to infiltrate and destroy other people’s property? I only know that I sleep better knowing that my website is protected from their antics!

Discovering WordPress Hackers

Before I get into the technique of blocking hackers, I thought I would briefly explain how I discovered that my website was under attack.

It all started when I saw a lot of traffic to my website. I logged in to my Google Analytics account and took a look at the source and frequency of visitor traffic to my website. Operating as a US based business, I have little need for visitors from anywhere but the United States. I had visitors from Brazil, Russia, United Kingdom, and China, just to name a few.

Global WordPress Hacker Location Sources

These foreign visitors were spending a great deal of time on my site and I wasn’t quite sure what they were up to. I needed to find out just what they were up to.

One Technique of Blocking WordPress Hackers

After experimenting with several security plugins and monitoring what visitors were up to, I realized that a large majority of traffic was going to the default WordPress login URL. Hmmm, trying to log in were they? By the way, good luck with that!  I never use the default “admin” username, I changed the user “nicename” in phpMyAdmin, and the password is very, very strong! Anyhow, I fixed that potential issue by changing my login URL to a custom one. But that didn’t stop them from trying to hack the login or otherwise mess with my website.

Blocking Hackers by IP Address

What I was really after was a means to block the relentless hackers from other parts of the world from being able to visit my website altogether! After many trials and errors I finally settled for the “All-In-One Security” plugin, and began monitoring 404 Not Found errors. In relevant part the plugin shows me the source of the 404 error and the visitor’s IP address.

Blocking hackers from your WordPress site

I take the IP address and run it through IP Geek to see where it is from. Once I determine that the visitor is NOT wanted, I simply use the plugin to “blacklist” the IP.

This should be enough of a deterrant to keep them away for a while – until they attain a new IP, that is.

I’ve blocked literally hundreds of IP’s from all over the globe.

Hey hackers! Get a clue – you’re not welcome here!!

Feel free to ask questions or details, or to give your two cents worth in the comments below

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