Scott A Ludtke

My name is Scott A Ludtke, owner of Liberty Web Marketing. I am a professional web designer, SEO strategist, and expert internet search consultant. I help businesses enhance their placement in local search, and I help clients with reputation management to remove negative search results I have been studying internet search methods and statistics since 2007 and currently implement sound (white hat) techniques to help clients achieve online success! Want to learn more about Scott A Ludtke? Visit his other profile to learn more about his expertise and how he can help your search results. Please feel free to read some of my musings below.

2015-3 Google+ Local for Businesses and Organizations in Waukesha and Milwaukee WIA while back, last October as a matter of fact, I wrote a post that explained some of the basic details on how to put your Waukesha business on the map. That post primarily focused on search statistics and the continuing trend towards increased mobile usage by people who surf the web. These numbers are very important when it comes to the success or failure of your business’s online presence.

It dawned on me that these statistics and the principles surrounding maps and Geo relevance are relative – meaning that this information doesn’t just pertain to Waukesha businesses. These principles apply to businesses in Milwaukee, Chicago, and across the globe. Don’t let the title of this post lead you into thinking that if your business is located anywhere but Waukesha that this information does not apply to you. It applies to practically every business on the planet!

I admit that I originally planned to follow up with this second post much sooner, but ironically our local search services has me pretty busy helping several local and other businesses to achieve online success. Obviously, blogging about local search tips for businesses falls second to client needs, so four months later I’m finally getting back to this very important tutorial of sorts. Before I move ahead too quickly I want to briefly elaborate on exactly what local search is.


What is Local Search?

To put it in simple words:

“Local Search is the use of specialized Internet search engines that allow users to submit geographically targeted searches against a structured database of local business listings.” ~Source: Wikipedia

The operative term in this definition is “local business listings.” I say this because business directories are the primary sources that search engines harvest business information from to grade and display in their respective local search results.

As the example search illustration (below) shows, when you use your smartphone, tablet, or PC to search Google to find a business or restaurant, or to get directions to some place or event, “local search” algorithms target your geographical location and serve up local business results based on your current location.

Local Search Result for Dining in Waukesha

“Click” image for search results near your location

The Importance of Business “NAP” Data

Business information in local business listings is comprised of three primary elements, otherwise referred to as “NAP” Data. The NAP acronym stands for: Name, Address, Phone Number.

Although there are literally hundreds and thousands of business listing directories, only a few “select business directories” are used by search engines to gather local business information. These select directories have demonstrated credibility, authenticity, and trust. Some of the obvious ones are Google, Bing, and Yahoo. Other trusted directories include Acxiom, Localeze, and Infogroup, to name a few.

As you may have gathered so far, it is very important to have your business listed in the “select” business directories if you want your business to show up in the top local search results. However, there’s a bit more to listing your business in these directories than simply submitting business information to them.

Generally there are two ways to submit your business information to the large NAP aggregators.

  1. By subscribing to a third party vendor (Usually very expensive), or
  2. Having it done by a Local Search service provider, such as Liberty Web Marketing.

Having your business rank in the top pack of local search results can mean the difference between your business being a success or failure.

Consistency is Key!

Having impeccable consistency in NAP data across directory aggregators is the key to success in local search. Achieving this is a lot easier said than done, however. Getting your business in the top seven pack takes considerable work that is better left to experts that know what they are doing.


Can I Submit My own Business NAP Data to Directories?

Of course the answer to this question is yes. Many small business owners want to save a few bucks and they attempt to do this on their own.  Unfortunately many mistakes are made, and it takes weeks, months, and even as long as one year to correct mistakes.

It’s important to understand that getting everything “perfectly correct” the first time you submit your business NAP Data to aggregators is critical! One simple mistake like using “street” in one directory, and “st” in another, can mean the difference in ranking in the seven pack or not.

Before submitting your business NAP data to directories,  it is very important to research your business information across various NAP aggregators to make certain that you use the correct NAP information from the onset. Abbreviations, proper categorization, and location are a few key things to stratgize. It’s also important to make certain that your business pin marker is located correctly across all major map providers.


Getting your business listed in quality, select business directories with consistent NAP data will substantially put your business at an advantage in local search.

In our next segment on local search I will go through some of the ways you check check your business’ NAP data for consistency, and also whether there are any duplicate listings hampering your local search presence.

If you’re interested in improving the local search presence of your business in Waukesha, trust the experts at Liberty Web Marketing! Call 262-993-1562 for a free consultation.



Today I’m going to begin a 2-part series that offers some tips on how to put your Waukesha business on the map. Yes, I mean this in a literal sense – utilizing free resources, of course.

The purpose for this first article is to educate local business owners, and to shed light on current internet usage by U.S. adults. More importantly, I will provide the most recent data that shows the percentage of users that access your business’s website with their phone or tablet.  Of course, in order to do this your business must have a mobile compatible and “responsive” website that renders to all device sizes.

Current data shows that there are 2.92 billion people that use the internet worldwide, with 194.7 million users in the United States. Did you ever wonder how many people search for your business or service on the internet?

2014 Website mobile visitor statisticsJust last month the folks over at published an analysis based on traffic statistics to thousands of mobile websites serving customers in many countries from each part of the world. As the illustration to the right shows, over 97% of traffic to mobile-type websites comes from smart phones and tablets.

Recently Pew Research released findings which show that 74% of adult smartphone owners use their phone to get directions or other information based on their current location, with 12% reporting that they use a geo-social service to “check in” to locations or share their location with friends.

In an article published over three years ago at the Google Mobile Ads Blog, studies showed staggering numbers of users visited website with their smartphone or tablet: 95% of smartphone users have looked for local information. 88% of these users take action within a day, indicating these are immediate information needs. 77% have contacted a business, with 61% calling and 59% visiting the local business.

At this point it’s important to ask local business owners three critical questions:

  1. Is your website mobile compatible?
  2. Is your Waukesha business on maps like Google, Yahoo and Bing?
  3. Have you “claimed” your local business profile(s), and do you actively manage them?


If you own a Waukesha business and you’re unable to affirmatively answer YES to any one of these questions, your business is missing out and is in jeopardy of losing a huge number of customers and sales!

Call or contact Liberty Web Marketing today and we will get your Waukesha business on the map where it belongs!


In a post today at the Webmaster Central Blog, Google’s Keita Oda and Pierre Far announced that Google search results will now warn mobile users if a website is incompatible with the users iOS or Android device.  In other words, if a website uses flash or deprecated technologies, or is otherwise old and outdated and incompatible with modern devices, search results will display a warning that the website in incompatible with your smart phone.  The jist of of their blog post stated:

Starting today, we will indicate to searchers when our algorithms detect pages that may not work on their devices. For example, Adobe Flash is not supported on iOS devices or on Android versions 4.1 and higher, and a page whose contents are mostly Flash may be noted like this:

Google's New Search Warning for device Incompatibility

The post did not indicate whether old or flash-based websites will loose any rankings. It may be reasonable to infer that if your website is identified by Google algorithms as incompatible with iOS and Android devices, there will be greater preference to modern, responsive websites.  They use web speed as a ranking factor, so I have no doubt that modern design and compatibility fall into at least one of their ranking factors.

Is your website old or flash-based?

If your personal or business website is outdated or flash-based, it might be the time for you to update it to a modern, responsive design.

At Liberty Web Marketing we are proud to offer responsive website development, and we’ve been providing this service for several years.  We believe in staying on top of modern technology with the most preferred methods of web development and search ranking ideals.  Fast, compatible design is our hallmark in the world of affordable website design.


1 2 3 16