If you’re a local business owner I am happy to report that there is some really great news for you. The folks over at Google have taken the liberty of helping local businesses by prioritizing business listings in their search results. In other words, when you perform a search on Google you will notice that local businesses are ranked at the top of all search results. So what does this mean for you? The answer to that question is simple. Get your business listing in the top 7 spots of local search and you will see your sales increase. I bet you would like to see some numbers and facts to support this proposition? Well, I have taken the liberty to research and share them below.
Back on May 25, 2011 Greg Sterling of SMI, a consulting and research firm focused on the Internet’s influence on offline consumer purchase behavior, wrote a post that conveyed some very interesting local search statistics. In this post Greg conveyed how Marissa Mayer openly shared the following:
- 20% of PC searches ( 2.2 billion) in the US each month have a local intent
- local searches constitute 40% of all mobile searches
Essentially Greg (and Dan) “broadly estimate” that Google mobile searches are between 1.9 and 2.4 billion queries per month, with approximately 650 million to 795 million of them being attributable to local-mobile queries.
Collectively this data shows that some 440 million PC searches and 650 million mobile searches are conducted each month with the searchers intent on finding something in their local vicinity. These numbers are staggering and cannot be disregarded if you are a local business owner.
Clearly, if your business can be exposed to these searches and receive targeted visitors for your products and services, your business sales will increase dramatically.
What is Local Search?
Local search is a list of search results that display only local businesses when you perform a search in Google. Earlier this morning I performed a search in Google for the term “mechanic” and took a screen show of the results that were shown. As the screenshot below illustrates, out of the 26,700,00 results that are available, the first results displayed are seven local businesses in the Waukesha area.
Notice that the organic search results fall second to businesses listed in Google’s local business (“Places”) results. Now just imagine your business is Pearl Street Automotive at the top of the 7 businesses. Think how many people looking for a mechanic click on Pearl Street Automotive to get their phone number, visit their website to get more business information.
Imagine your business listing being featured in the top 7 results!
Get Your Business Featured in the Top Seven Local Results
For several years Liberty Web Marketing has dedicated itself to maximizing client visibility in local search results. We know the value of business branding and how important it is to list local businesses so customers and new clients can find your business. With trusted techniques and invaluable knowledge we attain high local listing placement in Google places for all of our clients, and we place our emphasis on success!
Boost Your Business’s Local Search
In an effort to serve Waukesha businesses that have not chosen Liberty Web Marketing to design their website, we now offer a new service called Business Review Boost that guarantees your business will be listed in the top 10 results of Google Places. This service is less than $35 per month — paying for itself with your newly found customers. Please visit our website if you’re interested in this new Waukesha local search service, and we will be more than happy to put your business on the map!