Get More Bang For Your Buck!
If your web site doesn’t deliver value to your business it’s a waste of money; a bad investment. An effective web site delivers value by increasing your bottom line and bringing in new leads and generating sales. A website can save staff time by answering questions about your services and products. It can also improve your competitive positioning, increase brand awareness, and get time-sensitive information out to your target audience.
A website serves as an integral part of your sales process, and you can even sell directly from the web site. A website that performs in this manner should not be a significant cost for your company, however.
Many people think that website designers who charge a lot provide more for the dollar. I can assure you that this is patently incorrect, and I can prove it! Don’t let the smooth talk fool you. Ask to see results! Any website designer/developer can show you how their products rank in search engines, and if they are not willing to do so why have them build your website?
The Bottom Line
When was the last time that you looked at the going-rate for a professional website design service? How much were they charging? $3500.00? $4,500.00? $5,000.00?
What did the company say was included in the price they quoted you? Most importantly, is your business website going to be visible to potential customers when they search for terms relevant to your business niche?
Although having a pretty website is important, it is even more important that your website is displayed at the top of search results when potential customers and clients search for terms that are relevant to your local business. Any web Waukesha developer should be able to show you examples of their work which proves their capabilities to rank your business well. They should be able to show you at least 3-5 of their clients websites that rank for various search terms, not just a single search term.