Downtown Waukesha has spent years transforming itself from a location shunned by outsiders due to its confusing one-way streets and nonsensical layout, to a lovely historical destination loaded with art galleries, fashionable eateries, and reputable businesses. But despite these renovations, the layout of Waukesha — especially downtown Waukesha — is not conducive to hosting convenient parking for merchants. By convenient I mean parking that is close to the store(s) you wish to visit. However, if your amenable to walking a few blocks to get to your destination, then the Waukesha Business district is perfect for your business and merchants alike.
Nevertheless, being a Waukesha native I have seen many changes in the downtown business district despite the economic recession. Although there are several established businesses that have been in Waukesha and have made a name for themselves and reap success in their niche, I have seen many businesses fail as well. My recent travels through downtown Waukesha includes the site of a litany of empty storefronts, which I only attribute to one thing. Bad marketing!
Business Marketing
Marketing comes in many shapes and forms, as well as many variations in cost and effectiveness. Some notable resources include business ads in the Waukesha Freeman, billboards, or even utilizing yellow pages, super pages or other online advertising agencies. You may or may not know that these resources can add up to costly business expenses that may or may not work. Measuring the marketing success vs. the cost ratio is an integral value that must be evaluated when making the investment to market your Waukesha business. And most important to be taken into consideration is the return value for your advertising cost. What do you get back out of it? How long will the marketing campaign remain in the minds of potential merchants? If your marketing source is a newspaper the answer is pretty apparent. If the reader does not see your advertisement the source ends up in the garbage. However, if you couple your newspaper advertising scheme with an established online presence, chances are your Waukesha business is going experience much more success. Therefore, implementing a web marketing campaign is essential to success.
Okay, so you may be thinking that having a website designed and developed can be very expensive as well. Maybe at some of the Waukesha Website Design businesses, but not at Liberty Web Marketing. Currently we offer a one year “Full” website package for only $500! Most importantly the website is a virtually permanent advertising fixture, and with 74% of North America utilizing the Internet to search for and find things, it cannot be topped by any other marketing campaign. With this in mind you should consider Liberty Web Marketing as your Waukesha website design expert.
Web Marketing
Like I noted above, some website design businesses charge very expensive rates to design and develop an online presence for your business. Although there are some places that implement effective marketing schemes which result in your business ranking well in organic search engine results, many of the website design companies simply charge your business for the glamorous looking website. Granted, looks may be an important factor to be considered, especially when taking into consideration that the look of your website is a representation of your business. However, looks are not everything when it comes to web marketing. The primary purpose of a website is to advertise your business to the niche and area or in which your business is located. As such, when you have a Waukesha business website the site should appear in a search for your business niche when searched by customers. Moreover, although some Waukesha website design companies may have many, many websites that they have designed, do you value quality or quantity? Do you value glamor or results that get your business recognized? Liberty Web Marketing makes the internet happen!
For example. Having developed Pearl Street Automotive in Waukesha, when you search Google for Waukesha Automotive repair or Waukesha mechanic, Pearl Street Automotive is there — on the first page where customers will SEE it! That is what matters most in terms of effective marketing and website development.
If your Waukesha business does not have a website and you want it where it can be found — the first page of the search engines — please contact Liberty Web Marketing so we may exceed your business advertising needs at very affordable rates.
If your Waukesha business does have a website and its not on the first page of the search engines, your making a bad business investment! Please contact Liberty Web Marketing so we may exceed your business advertising needs.
Thank you for visiting Liberty Web Marketing — your Waukesha website design expert!