For a lack of better words I will refer to internet marketing as a means of manipulating search engines such as Google, Yahoo, and Bing in such a way that your website sits happily on the first page where people and prospective customers in Waukesha see and visit it! Although the term “manipulating” can invoke underhanded or dubious connotations, this is not the context I wish to apply in this discussion. I use the term manipulating to mean influence through accepted standards of website design, SEO and local search optimization. As a successful website designer in Waukesha I have painstakingly acquired the skill and knowledge to help small and large business prosper in local search.
Successful Internet Marketing in Waukesha
To be a successful in internet marketing consultant in Waukesha there are certain principles and rules that must be strictly followed, and with the proper knowledge and skill helping clients should be affordable and productive. Anyone who runs a Waukesha business or service knows that time is money, and properly investing your time can mean the difference between success and failure.
This article briefly elaborates on variations of internet marketing such as rank quick schemes, and the importance of investing in valuable resources so that your business website can become a successful funnel of prospective customers and clients. This article is intended to help Waukesha business owners achieve the level of online success that you desire.
The Science of Internet Marketing
Many of us know that there is a lot of time invested in getting a website to rank in one of the first few spots of the search engines for the Waukesha geographical area. Moreover, it requires valuable, credible resources to make it happen. This is predominantly true in competitive business niches where page results are in the tens or hundreds of thousands. While rather unfortunate, many aspiring internet marketers and self proclaimed SEO gurus in the Waukesha area simply cannot achieve decent placement; even in instances where the page results are lower and easier to dominate. Why, you ask? The sad truth may not necessarily be for a lack of effort, but then again it might. Many SEO’s simple purchase a “backlink” scheme in the hopes that 500 or 1000’s of backlinks to your website will boost its rankings.
We’ve all heard the saying, “If it’s not broken, don’t fix it”! The flip-side of that cliché is chiefly applicable to the science of successful internet marketing, and trying to dupe the search engines with lazy backlink blasts is a useless game that has been washed up for quite some time now.
Don’t Fall For Schemes That Promise Quick Results!
If you’ve taken up internet marketing – either to help clients position their website better in the search engines, or in the hopes of earning some residual income – and you’ve been working on your website or blog for three to six months and its still ranking somewhere other than the first page of the search engines, you need to change what you’re doing. This is particularly true if you’re shelling out money for some “guaranteed” software, SEO service or website ranking program that supposedly ranks your site well and gets you hundreds of thousands of unique page visitors! Most importantly, if you’ve been investing time and money into this resource for several months and have yet to get any substantial return on your investment to this “guaranteed” program, why continue to invest in it?
Let’s just cut to the chase, and please listen very carefully, “You’re being ripped off!” These programs or services are 99% designed to get the seller rich and nothing more! Does anyone actually believe that an individual would give away their page ranking standing? Probably not! Nevertheless, hundreds and thousands of people and business owners do give in to these programs and end up regretting it somewhere down the line. For every desperate aspiring internet marketer or business owner there’s 50 software programs available that will get your website or blog on the first page of Google and make you prosperous! If for some reason you haven’t been bombarded with emails selling empty promises of success and wealth, then you are unique amongst most aspiring internet marketers. If you’ve fallen prey to any of them and you’re investing hundreds or thousands of dollars, I strongly recommend that you reconsider your source. Preferably a credible source! You’re throwing your money away because all of the information that you have been feed that states these old quick results methods will work are garbage!
When I noted above that your efforts may be the cause that success has yet to come your way, what I meant is that if you’re trying to accomplish online success quickly through one of these website traffic/backlink systems, you’re trying to cut corners and accomplish something the easier, softer way. Google and other search engines are on to these tactics and you are actually going to do more harm to your efforts than good. Many individuals make this mistake.
Another important thing is to consider the direction that you are focusing your efforts and the resources you are using. Who are you listening to? Are you actually paying them for something that doesn’t appear to be working? Getting your website to rank well is not an easy task, and you may lack the necessary knowledge. However investment in one of these get rich/rank quick advertisements is no excuse. Granted, internet marketing can be very tricky, because what works for some may not work for others. Let me ask you this: Why can’t you simply perform a local search for an internet marketing or web marketing consultant in Waukesha and stop throwing your money away. Do you believe that you don’t know how to do it and don’t have enough self-confidence or time to learn? I’ll let you in on a little secret. It’s really not that hard to learn, but it does take a lot of patience and time — things that many of us refer to as “hard work”! Save your money, invest some time, and get what you deserve: Success!
What Works and Why?
Just in case you are not yet aware, it is imperative to understand from that website’s which rank on the first page of search engines get the most traffic. If your site is not on the first page for specific keywords relevant to your business niche, you certainly cannot expect too many favorable results. As such, if you’re paying for some service or program that promises loads of traffic and earnings and your website is NOT on the first page for the products or services you are selling, its doubtful that success has come your way.
For one thing, internet marketing is not an exact science with static rules that can be manipulated as such that some one could actually provide a single successful automated service for hundreds and thousands of people. If it were that simple Google and the other search engines would lose credibility with everyone; including advertisers. Search engine algorithms are ever-evolving, and even the best of internet marketing strategists are continually conducting experiments to learn how the search engines are evolving over the course of days, weeks, and months. So the trick or “science” of online success is learning the basics and keeping up with the latest successful techniques that will maintain your site in the first page rankings. There is no single method of manipulating search engines that doesn’t eventually prove to be unsuccessful in a matter of time. Algorithms constantly change and this requires dedication and time that you probably do not have as a business owner.
My Teacher: The Reigning Internet Marketing Master
When I started out in the online business over 5 years ago, I followed the teachings of an individual known as Griz. For several years I read and applied his methodologies and the one thing that I learned from him is that internet marketing is not a perfect science. The important developments of his “Make Money Online” Blogger experiments can attest to this. He successfully ranked his free blogger blog in the first place spot of over one billion search results for the term “make money online”. His principles worked, and they still work! Granted, applying certain principles to your internet marketing campaign(s), such as attaining backlinks from authority sites, almost always produce first page rankings for your site. But the fact remains that there is much more to being successful at internet marketing than attaining a first page status with your website or blog. As Griz has clearly reiterated, successful internet marketing only happens when your site is getting “targeted traffic”. Readers and visitors are nice to have, but they don’t earn you any money. You want visitors to your business who are going to turn into happy customers and clients.
To your business and internet marketing success in 2013!